The other day I was chatting with my new business co-creator, Sharon Desjarlais, about what she calls your “Divine Right Client.”
This concept of the Divine Right Clients (DRC) transcends the idea of a “niche,” or “target market” by recognizing that you and your DRC aren’t just a good business fit, but an energetic match made in heaven!
From this perspective you can see that you have a karmic agreement with your Divine Right Client to bring them the exact message, healing, counseling or wisdom that they need at the perfect moment in their lives when they are ready to receive it.
Wow! Just let that sink in for a minute.
But just knowing that your Divine Right Clients are out there isn’t enough Linda. You have to know how to identify your DRC and to align yourself with their needs so that you can unlock the door to their desires with your programs or services.
Fortunately, we’ve got the 3 Keys to help you identify your DRC today!
The 1st Key:
Your Divine Right Client Has To Have a Problem & They Have to KNOW They Have a Problem
Don’t assume that your potential clients see things the same way you do. What you may perceive as a problem, they may simply accept as an inevitable part of life, business, relationships, culture, etc.
And if they don’t really see the problem, chances are they’re not looking for a solution. That puts you in the exhausting position of trying to convince potential clients that they need your help.
Unfortunately, this often leads to a lot of wasted time, money and energy that you could channel into other areas of your business and your life.
Bottom line: You can’t fix what they don’t know is broken.
The 2nd Key:
Your Divine Right Client Has to WANT a Solution
Not only must your DRC be aware that they have a problem, but they must be in enough pain as a result of their problem that they would do anything to solve it.
The more painful the problem, the more dire the need for a solution becomes, and the easier it is to connect people with the value of what you do.
Your goal is to provide your DRC with a solution that makes them breathe a sigh of relief. If they don’t, chances are there’s a disconnect between what you’re offering and what you’re clients really want.
Bottom line: It’s easy to get people to invest in solutions they want.
The 3rd Key:
You Have to WANT to Work with Your Divine Right Client (Otherwise They’re Not Really Your DRC, They’re Someone Else’s)
Believe it or not, a big part of attracting your DRC is to simply decide whom you want to work with.
Working with clients who drain your energy, push your boundaries or test your limits is a sure fire recipe for disaster. Nothing will lead to burn out and apathy faster than working with people you don’t enjoy serving. So don’t do it!
Instead, focus on attracting clients you can’t wait to wake up in the morning to work with. When you do this, your practice is filled with joy and purpose ~ for you and your Divine Right Client.
Bottom Line: Your Divine Right Client is someone you LOVE working with!